Ethiopian Airlines proudly announces a transformative collaboration with Safaricom M-PESA Mobile Financial Services PLC, integrating M-PESA into our esteemed fly gate payment system. This strategic partnership sets the stage for a seamless and convenient payment experience for our valued passengers. In this groundbreaking initiative, Safaricom M-PESA customers now have the privilege of effortlessly booking their travel tickets through various channels, including the Ethiopian Airlines Mobile App, website, or our global call center, utilizing the trusted M-PESA platform. By choosing Safaricom as a payment provider, we are ushering in a new era of convenience for our passengers. This integration not only enables secure, efficient, and reliable transactions but also introduces a hassle-free payment process that extends beyond ticket purchases to cover onboard expenses, baggage fees, and other ancillary services. This collaboration represents a significant stride in enhancing the financial interaction between Ethiopian Airlines and our valued customers. With M-PESA as a preferred payment method, passengers can now experience a streamlined and secure payment process, enriching their overall travel experience with us. Expressing his enthusiasm for this collaboration, Paul Kavavu, Chief Digital Financial Services Officer of Safaricom Ethiopia, stated, "I am thrilled to announce our collaboration with Ethiopian Airlines. By combining our innovative mobile payment solutions with their seamless travel platform, we are reshaping the way passengers experience travel. Our platform ensures seamless and efficient transactions, enhancing the travel experience for passengers. With a focus on security and reliability, we provide a user-friendly and hassle-free payment process." Lemma Yadecha, Chief Commercial Officer of Ethiopian Airlines Group, emphasized the commitment to passenger satisfaction, stating, "Through our partnership with M-PESA, we are enhancing the travel experience by offering passengers smooth and secure transactions. Our commitment to prioritizing convenience, reliability, and enhanced customer satisfaction sets us apart. With this collaboration, we are confident in our ability to elevate the journey of every passenger, providing them with a truly exceptional and hassle-free travel experience." This collaboration exemplifies the shared commitment of Safaricom M-PESA and Ethiopian Airlines to enhance customer experience through innovative payment solutions. Recognizing the growing importance of mobile money platforms, both entities strive to provide passengers with a convenient, secure, and effortless travel experience, reflecting our dedication to excellence and customer-centric service.